Success Story
Sferis
Background
Two young college graduates were working as consultants in the wine industry. In 2004, without a company structure, and without any references, they found a new challenge: introduce high technology into a typically old-fashioned sector.
Why the decision to communicate?
Given the competitive environment for independent consultants in the viticulture and oenology sector, Sferis had a clear need to build a credible and lasting image.
Why choose B-to-B Design?
Sferis today benefits from a solid reputation in the field of innovative young startups.
Current situation
Staff of 24, revenue target of 1.2 M euros for 2007, strong brand name recognition (43% of the company’s largest customers choose to work Sferis for its positive image, showing buyers that they are working with an innovative and forward-thinking partner).
Témoignage
“At first, we were two young college graduates who thought they could offer consulting in the wine sector better than the old way. B-to-B Design then became our partner for communication and marketing, and we learned that you don’t just do something “because it’s nice”. In addition to their human qualities, B-to-B Design handles professional communications in a rational and scientific manner, and not like an art.
Today we have a staff of 24 people, and within the coming year we expect to merge with another company with around 80 people. In 2006, we generated 630 K€ in revenue, which is 3.5 times higher than in 2005.
We conducted a study to find out what our largest customers thought about our image, and we found that 43% of them choose to work with Sferis because of its image, and that they can prove to their buyers that they have selected an innovative and forward-thinking supplier.”
Olivier Zebic
CEO
B-to-B Design
International communication agency
for innovative companies
298 rue d'Alco - 34080 Montpellier - France / +33 (0)467 032 514