Success Story

Cisbio

Background

Many years of biotechnology innovation, but no significant growth in revenue. It was hard to appear as a market leader surrounded by competitors earning several tens of millions of dollars.

Why the decision to communicate?

Cisbio had a need to rethink its corporate image.

Why choose B-to-B Design?

For its experience in the biotechnology sector.

Current situation

Business activity is now on the rise in specific sectors, pulling the others upwards at the same time. Revenue is growing in cutting edge areas such as drug discovery.

Testimonial

“We brought up our communications with B-to-B Design, and by this term we mean “bring up” as in “raise.” In a field that is as specific as ours, with a strong emphasis on exports, it is essential to work with a partner who listens, in whom we have total confidence with respect to the technical aspects of communication. Our talks together are always useful. We share a common desire to succeed. B-to-B Design is always available for us, at all levels. Good nature and humility are qualities that I believe we like to share.

Cisbio’s reputation took a spectacular leap forward, supported by a far more coherent corporate identity than ever before, which is critical for our operations on international markets. We also focused on different kinds of advertising campaigns and key elements of our scientific communication, such as the Cisbio product and service catalog.

We appreciate B-to-B’s advice, creative support, and shared goals. Here is a typical example. Every year we participate in a major conference on drug discovery (SBS). For the past 4 years our company’s booth at this show has really stood out from all the others – it’s composed of a fine yellow that took courage to suggest. It is impressive to see the degree to which this relatively simple, yet original, structure has a positive impact on our customers, partners, competition, and even the show organizers, especially given the traditionally stern color tones used in the scientific world.

Collaborative decisions are always subject to discussion, but B-to-B really carries its projects well, explaining them clearly, and insisting on producing the right solution. Careful thinking and profound questioning are never absent from their projects, which is something we appreciate.”

François Degorce
Business Developper
Head of HTRF department

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