What really matters in communication
INTERNATIONAL B2BCOMMUNICATIONS: LETS BREAK THE MOULD!
When you are managing sales in a company promoting technological or biotechnological innovation, you yourself know that the main obstacle on the international stage is cultural.Apart from a handful of visionaries, the main difficulty to communicate and sell an innovative product or service is changing prospective customers’ working patterns.Obviously, there’s no problem for those lucky enough to have a proper B2B.
But just how can you arouse the urge to buy without a lavish communications budget? To find out more, click on one of the links below.