It was early 2013 that the innovative company Imagene entrusted us with its desire to boost sales of its offer and penetrate new markets. BtoB Design has therefore drawn up an adapted action plan and created a new B2B communication campaign highlighting the differentiating product benefits of brand. Concretely this has resulted in a booklet high-end, e-mailings, announcements and giant posters.
Results: The success of this campaign has been considerable, and its role ashangs worked at 200%. Many prospects were arrested and pleasantly surprised, before contacting Imagene to learn more about this mini-capsule.
And the surprise is big: the Imagene mini-capsule allows the unlimited conservation of any type of biospecimen at room temperature and protected from all the factors of deterioration.
A mini revolution in the genetics market is launched!
The new Imagene BTOB campaign in image:
See closer Imagene's B2B communication